COM 296 - Intro to Social Media

3 Credit(s)

Students will be introduced to the basics of social media with a practical application. This course will focus on content creation, aggregation, engagement and analytics. The course will examine communication theory as it applies to social media, journalism principles, and advertising and marketing applications. Students will be required to create and maintain social media accounts and a WordPress blog. Students will study several platforms including Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. Students will gain a working knowledge of social media best practices and develop an ethical framework for content dissemination.