Marketing, BS

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Historically, business studies have been an integral part of the academic program of Quincy University since 1867. This predates the introduction of Business Studies at many of our nation’s major colleges and universities. It is particularly significant in light of Quincy University’s long-standing liberal arts tradition. From the rudimentary courses first offered in 1867, the Oakley School of Business program has evolved into a rigorous and challenging academic discipline, attracting a significant share of Quincy University students.

The stated purpose of the Oakley School of Business program today is to deliver an educational experience that, while academically excellent, also prepares the student for a successful career in the practical world of business.

Advanced Placement Opportunities:

CLEP subject examinations in topics related to Oakley School of Business offerings may yield credit. For more information contact the Academic Support Office.

Program Requirements:

All students pursuing a degree in business must complete the following:

The Bonaventure Program and requirements for undergraduate degrees. The general requirements for degrees must include MAT 125 - College Algebra or higher Math (except MAT 150 ), and PSY 100 - Introduction to Psychology . PHI 327 - E: Business Ethics is required for the Accounting majors and is recommended for Finance, Management, and Marketing majors. Additionally, students who believe they may sit for the CPA exam in the future should take PHI 327 .
The students of the Oakley School of Business utilize various forms of technology including word processing, presentation software, spreadsheets, and some course specific software throughout their major program of study. Students are therefore exposed to the technology applied to problem solving and decision making in the business world.

The Language of Business:

In order to function in the business world it is necessary to understand the language of business which includes accounting, business law, economics, and statistics.

Required Courses:

ACC 121 - Principles of Financial Accounting 3 Credit(s)
ACC 221 - Management Accounting 3 Credit(s)
BUS 215 - Business Law 3 Credit(s)
ECO 222 - Principles of Macro-Economics 3 Credit(s)
ECO 223 - Principles of Micro-Economics 3 Credit(s)
ECO 225 - Business Statistics 3 Credit(s)

Major: Common Body of Knowledge:

There is a common body of knowledge that all business students must experience in order to more fully understand the way businesses operate. The courses offering this exposure include management, finance, marketing, business communication, and strategic management and are considered part of the major area of study.

Required Courses:

MGT 300 - W: Principles of Management 3 Credit(s)
FIN 315 - Business Finance 3 Credit(s)
MKT 331 - Principles of Marketing 3 Credit(s)
COM 382 - W: Business Communication 3 Credit(s)
BUS 497 - Strategic Management 4 Credit(s)

Note:

A grade of “C-” or better is required in BUS 497 .

Specialized Body of Knowledge:

Each student will select a major field of specialization in either Accounting, Business Analytics, Finance, Management, or Marketing. Required major courses are delineated in each program. A cumulative 2.00 grade point average is required in the major courses. The student can receive a grade lower than “C-” in only two of the major courses.

Marketing:

ECO 423 - DG: International Economics and Business 3 Credit(s)
MGT 342 - Theory of Organizational Behavior 3 Credit(s)
MKT 338 - Advertising 3 Credit(s)
MKT 340 - Integrated Marketing 3 Credit(s)
MKT 362 - Consumer Market Behavior 3 Credit(s)
MKT 432 - Market Research 3 Credit(s)

Educational Testing Service Major Field Test (ETS):

Prior to graduation, each student is required to take the Educational Testing Service Major Field test in Business. This is a national test used to measure each student’s level of achievement and to evaluate the business curriculum. Testing is administered in BUS 497 .

Double Majors:

Students may be interested in obtaining two majors within the Oakley School of Business. Students must fulfill the catalog requirements for double majors as seen on page 10 in the catalog including 33 hours (excluding internships and practica) and by meeting the specific requirements for the second major as set forth in the catalog. These practicum and internship hours must be in the designated major field and approved by the Dean of the Oakley School of Business as fulfilling the requirement. Accounting majors who wish to become a licensed CPA may wish to acquire the extra hours to meet the minimum education requirements of 150 credit hours for licensure.