Dec 27, 2024  
Archived 2023-2024 Academic Catalog 
    
Archived 2023-2024 Academic Catalog [ARCHIVED CATALOG]

Public Relations and Strategic Communication, BA


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Communication integrates scholarly analysis of communication with the development of professional skills in electronic media, public relations, news editorial and professional communication. The curriculum is designed to develop sensitivity to marginalized social groups and limited environmental resources in a dynamic global and technological environment. The faculty challenge students in all areas of emphasis to think critically and communicate clearly in both written and oral forms. Learning outcomes include specific objectives in writing, oral communication, scholarly research and working knowledge of the psychological/social/political environment of verbal and non-verbal communication.

Communication offers professional competence sequences in Multimedia Journalism, Public Relations and Strategic Communication, and Sports Communication. An interdisciplinary major in Communication and Music Production is described in the next section.

Advanced Placement Opportunity:

Credit for prior learning or life experience may be granted, at the discretion of program area faculty, upon review of a portfolio.

Special Program:

Membership in the National Communication Honor Society, Lambda Pi Eta (Kappa Lambda Rho chapter), is available to qualifying students with a major or minor in Communication.

Program Requirements:

  1. Completion of the Bonaventure Program and requirements for undergraduate degrees.
  2. The majority of required communication courses fulfill the technological literacy requirement.
  3. COM 394  is required to meet the Ethics requirement.
  4. Professional competence sequence (student must choose one of the following sequences):
  5. Students need a Cumulative Major GPA of 2.0 and no more than 2 major courses below a C to receive a degree. Major courses are all courses listed in section G of the degree checklist.
  6. Successful completion of all components of the assessment program as outlined in the handbook for Communication majors.

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